Retail Pharmacies Bet Big on Personalised Wellness Aisles

Chains are redesigning storefronts around nutrition consultations and custom supplement stacks.

Every generation rediscovers a few simple ideas. This appears to be one of them.

Peer-reviewed trials do not settle every question. But the direction of travel — improving quality control, more transparent sourcing, tighter dosing standards — is unmistakable.

Younger consumers, in particular, appear to be driving demand. Older shoppers are catching on more slowly but tend to remain loyal once they do.

Where the field goes next depends on continued research and the discipline of the practitioners recommending it.

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