The Small Habits Behavioral Scientists Actually Recommend

A short list of tiny, boring, sustainable changes — and why they beat the New Year's resolutions.

Every generation rediscovers a few simple ideas. This appears to be one of them.

Clinicians who spoke to us stressed the distinction between marketing claims and clinical outcomes. A product can be well-formulated and still be poorly matched to an individual profile — a nuance that gets lost in an ad break.

Practitioners we spoke with cautioned that individual responses vary widely. The average result reported in trials, they noted, is not a guarantee for any single person.

Where the field goes next depends on continued research and the discipline of the practitioners recommending it.

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