Digital Therapeutics Get Their First Big Regulatory Wins

App-based therapies are gaining insurance coverage — and reshaping wellness expectations.

The numbers arrived without much fanfare. The implications, however, are not small.

Younger consumers, in particular, appear to be driving demand. Older shoppers are catching on more slowly but tend to remain loyal once they do.

Clinicians who spoke to us stressed the distinction between marketing claims and clinical outcomes. A product can be well-formulated and still be poorly matched to an individual profile — a nuance that gets lost in an ad break.

Readers looking for reliable guidance are advised to consult a healthcare professional before making changes to their routines.

Learn more: Alphatonic