The Nootropic Trend That Won't Go Away: Lion's Mane

A mushroom once known mainly to foragers is becoming a fixture in cognitive-support formulas.

Something quietly shifted this year. Now practitioners and consumers are catching up.

Regulators have signalled that further guidance is coming. The industry, in turn, is racing to standardise labelling ahead of any formal rulemaking.

Retail data tells its own story. In the last two quarters, sales in the category grew faster than the broader consumer segment, according to three separate market-research firms.

Whether the current momentum lasts will depend on the quality of the products reaching consumers.

Learn more: Flushfactorplus